THE DUDE’S CREDENTIAL

The story, experience, and creative journey behind El Paso Dude Marketing.

  • Before the Dude became a full-time marketing machine, I spent 12 years in TV news, bouncing between multiple El Paso stations and learning every part of the craft — especially photojournalism. It taught me how to tell real stories, move fast, stay creative, and capture moments that actually matter.

  • After news, I jumped into the world of station branding and promotions, where I spent 13 years leading creative strategy for local CBS and FOX affiliates. I produced promos, directed campaigns, shaped on-air identity, managed marketing teams, and helped guide each station’s overall visual direction.

  • Director of Communications — El Pasoans Fighting Hunger

    Most recently, I led communications for EPFH, where I:

    • Directed a full nonprofit rebrand

    • Created award-winning marketing campaigns

    • Produced storytelling content that strengthened community support

    • Managed PR, media relations, and press coordination

    • Oversaw digital, web, and content strategy during major community moments

  • Along the way, the Dude brought home some shiny stuff:

    • Edward R. Murrow Awards

    • Emmy Award Nominations

    • Associated Press Awards

    • Muse International Awards

    • Communicator Awards

    These awards reflect decades of understanding how to communicate clearly, creatively, and effectively. Skills I now bring directly into every membership.

  • You’re not just getting someone who knows how to post on social or shoot a quick video. You’re getting a Dude who has spent his whole career mastering storytelling, branding, marketing, and communication across TV, nonprofits, and digital platforms.

    Now all that experience goes into helping your business shine with authenticity and strategy.